29 March 2021
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Embassy of Iceland in Washington DC
How Competitive is Iceland? Video Link
"Companies gain advantage against the world’s best competitors because of pressure and challenge. They benefit from having strong domestic rivals, aggressive home-based suppliers, and demanding local customers."- Michael El Porter
Iceland’s competitiveness hinges on the ability of its businesses to innovate and upgrade and the Icelandic American Chamber of Commerce organized a Q&A session with Halldór Benjamín Thorbergsson, Director General, SA Confederation of Icelandic Enterprise on Iceland´s competitiveness and outlook.
Moderator was Jon Sigurdsson, President and CEO, Össur, Chairman, Icelandic American Chamber of Commerce